Mukesh Ambani’s Reliance Jio is a giving tough time to all the Indian top telecom companies. India’s major telecom, Airtel may soon drop its roaming charges on its network for voice and the data services. This move comes by Airtel because of its new competitor in the market, Reliance Jio, which also promises to keep domestic voice calls free to all the networks. The country’s largest telecom operator Bharti Airtel has decided to do away the roaming charges for its voice as well as data services to benefit its 268-million customer base.
According to a report in Economic Times said, referencing its sources that in the ongoing dispute with the Reliance Jio, Bharti Airtel has been gearing up to offer incoming calls and SMSes on national roaming free of cost. This leading Indian telecom company has also been working to simplify activation and billing for the customers who often travel overseas so that it will benefit the Airtel in maintaining its subscriber base and to motivate them to use its international roaming packs. Further, this move may force the rival Vodafone India and Idea Cellular to follow the same to protect their market and the subscriber base. The Jio’s free voice calls and data offers, which also includes free roaming has become a scary nightmare for all the telecom companies in India.
Bharti Airtel reported a huge 55% plunge in the net profit in the December quarter and it’s the worst of it in the last four years. The Idea Cellular accounted its first time ever net loss ever since listing in 2007. Airtel’s move to free roaming charges comes as Jio has announced that it will start charging users from April 1 at the very low rates. The Bharti Airtel is also facing a potential threat from the Idea-Vodafone merger apart from Jio. In the next few months, it will be very interesting to see that which telecom company is going to become the new king of the market.