The festival of Eid is incomplete without a film of heartthrob Salman Khan in India. The ‘Bhai’ of Bollywood is unarguably one of the biggest superstars of recent time. From ‘Dabangg’ to ‘Bajrangi Bhaijaan’, Salman Khan clearly showed the power of his stardom at the box office and also received a great praise for his acting as well by the critics, who generally criticize the actor for lack of his acting skills. Salman’s last film ‘Sultan’ accomplished the big mark of 300 Crore club as well. Like every year, all the fans of Salman Khan were eagerly waiting for this year’s Eid release ‘Tubelight’, which is an adaptation of the 2015 American film ‘Little Boy’. Salman’s film released on 23rd June 2017, but contrary to all, it received a lukewarm response at the box office.
If you look at Salman’s ‘Tubelight’ trailer, songs, other visuals, unquestionably it gives you a feel of something very real and a purely ‘Hatke’ film of the ‘Dabangg’ actor. But talking about the box office collections of the film, it shocked everyone as it wasn’t even near of the Bhai’s previous movies. There could be many reasons behind that as the period was of Pre-Eid or it’s not a typical Salman Khan film. In this Article, we will show you some of the reasons why the Salman Khan’s film failed at the box office. The motive of this article is to show the real reasons for all the Salman Khan fans that why the film failed at the box office and there’s absolutely fine if this fails to do business like any other Salman’s films (Dabangg, Sultan or Bajrangi Bhaijaan)
‘Tubelight’ is not a typical Salman Khan film
Many of the typical Salman Khan fans were disappointed with the fact that there were no ‘Seeti-maar, Naach Gaana and Filmy dialogues’ moments in this film. The film was about emotions and movies like this always had a smaller section of the audience and that’s one of the biggest reasons why it failed to make any storm at the box office. If you look at the previous Salman Khan films like Sultan, Kick, Dabangg and even Bajrangi Bhaijaan to a certain level, had many of the moments where they could enjoy the typical Salman Khan. But ‘Tubelight’ was purely a ‘Hatke’ Salman Khan movie from his recent past movies.
In an interview with Firstpost, Salman Khan said, “I doubt that Tubelight will break Baahubali 2’s record because the latter is one of the most freakish films that have been made. As long as nobody loses money, I am fine. I don’t feel the pressure.”
A bad marketing strategy
The trailer of Salman Khan’s Tubelight was released on 25th of May, nearly a month before the actual release of the film, and for a different subject like this film, you have to make some extra efforts to reach more and more audience. After such a long time, Salman Khan promoted his film at a very small level. The right level of promotions for a film like Tubelight could have changed the scenario of the film. This Salman Khan’s film has received the lowest opening day figure since 2012 at the box office. Many of the people must be thinking that it received a lower opening because the critics gave negative reviews to the film, but if you notice the reviews of the critics of Salman’s past films like Kick, Dabangg, Dabangg 2 and many more received bad reviews as well. A good marketing strategy could have changed the whole opening weakened scenario for the film.
Over-the-top expectations from the Salman-Kabir combo
After the gigantic success of ‘Bajrangi Bhaijaan’ at the box office, the fans were expecting something bigger than it and ‘Tubelight’ was definitely not like it. Whatever the business ‘Tubelight’ would be able to do at the box office, it would be because of the superstar Salman Khan and to a certain level, fans of Kabir Khan Films. Many of the people were expecting that it would have same connect of emotions like ‘Bajrangi Bhaijaan’ had, but the case was purely opposite. Only certain sections of the audience accepted the Salman Khan’s Tubelight and that section is way smaller than of the usual Salman Khan films. If ‘Tubelight’ touches the box office mark of 150 crores, it would be awesome for such a film and the biggest credit would go only to the presence of Salman Khan in it.
No buzz for the film
The most shocking part for the film was that it failed to create curiosity for the audiences, which led to not a great opening film especially, which stars Salman Khan. There is no doubt in that the trailer and songs of the film were good enough to create the hype, but something was missing that created a big mess for the film. For every film, it is very important for the producers to create some hype so that the audiences feel excited for watching the film. But at the case of ‘Tubelight’, it was purely opposite as there was no buzz for the film. If it had the hype like previous films of Salman (Bajrangi Bhaijaan or Sultan), then it must have experienced a bigger and better opening at the box office.
‘Tubelight’ lacks the repeat value
We are neither praising nor criticizing the Salman Khan film, but the truth is that ‘Tubelight’ lacks the repeat value, which became the biggest setback for the film. As the collections of this film going, it looks like that this film will not get better by the upcoming days. The best part about recent Salman Khan Films like Bajrangi Bhaijaan or Sultan was that it could be watched more than once, but in the case of ‘Tubelight’, it is just a one-time watch movie. And the harsh truth is that the main story and the plot of the ‘Tubelight’ are loosely adapted from American Film ‘Little Boy’. It had nothing fresh to show in this film.
In the end, we can assure all the Salman Khan fans that the film is definitely not doing the amazing business, but it’s purely fine as it’s not a typical Salman Khan film. We are hoping that the Salman Khan fans would accept his new ‘Hatke’ avatar in ‘Tubelight.