Ola, Zomato Enters into Exclusive Partnership to Cross Sell Service

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The restaurant breakthrough and food delivery company Zomato has added into a special relationship with home-grown cab hailing startup Ola, following its alliance with competitor Uber cracked out after the kick off of UberEats. The associates are going to start combining the platforms to mix offer services. Zomato, however, will join together with Ola APIs to their application to permit users looking for eating-out options to reserve a cab through the application.

Adding to it, Ola Money will be included on Zomato as another digital payment option. The partner restaurants of Zomato’s will also set up special areas where diners can reserve an Ola cab. Ola riders, on the other hand, will have the ability to view restaurants, order food, or make table reservations by way of a micro Zomato app, made for Ola Play, and in-car entertainment system with Ola’s Prime offering will be available as well. The Business Head for online ordering at Zomato, Mukund Kulashekaran, said that “We are delighted to partner with Ola in enabling a seamless mobility experience for our customers as well as help them access Zomato during their rides on Ola Play. Mobility is an essential part of the overall dining experience and Ola brings together the widest network and choice of vehicles across 110 cities in India. Ola’s unique suite of offerings from Ola Money to Ola Play, align with the experience we desire for our customers. We are confident that this association will help both brands co-create exciting offerings for customers”.

Also in 2015, Zomato had joined into a similar collaboration with Uber, where Zomato users can reserve a cab straight way through the application. The company also worked in its international markets with Uber. Zomato, however, in India, emerged as the direct competition with Uber, but in May this year, it launched its on-demand food delivery service UberEats. But with the Ola, Zomato is getting the benefit additional benefit of placing its application inside the cab, promoting cross-selling. On the other hand, for Ola, it’s collaboration with Zomato that could be an attractive proposition to give a competition to Uber’s foray into the delivery world. Ola, as a matter of fact, was the first ever to launch a food delivery concept in India, with the Ola café, which was launched in 2015. On the other hand, in 2014, UberEats premiered in the international market segments.

The Director for alliances at Ola, Saurabh Mishra, said, “At Ola, we are focused on building products and services that enrich customer experience on our platform. This partnership with Zomato brings increased convenience, seamless mobility, and dining or ordering experience to the customers of both the platforms. From bringing in the ease of scrolling through the Zomato app while enjoying an Ola Play ride to the convenience of booking an Ola ride and paying through Ola Money at various Zomato properties, this partnership is a win-win for users on both sides. With Ola’s scale and network across 110 cities and Zomato’s leadership in partnership in the food-tech space, this partnership has the potential to grow and create much more value for customers in the time to come.” However, the companies intend to add more value added services in the coming years, which are offered specifically for Zomato and Ola users.

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