The much-awaited film ‘Jab Harry Met Sejal’ starring Shahrukh Khan and Anushka Sharma released on last Friday. Directed by Imtiaz Ali, the audiences had huge expectations from this film, but it failed to create any magic. It received negative to average reviews from most of the critics. Despite the deadly combination of Shahrukh’s comeback in romantic genre, Anushka’s absolute beauty, and director Imtiaz Ali’s unique storytelling, the film failed badly at the box office. In this Article, we will tell you the 5 reasons why ‘Jab Harry Met Sejal’ failed to win the heart of audiences. The motive of the article is not to criticize the film, but to show you the real reasons why it failed at the box office.
Negative Reviews by the Critics
‘Jab Harry Met Sejal’ is one film that you can watch at least once very easily, but the way critics criticized this romantic comedy film, everyone started making fun of this film on the social media. The director Imtiaz Ali was being criticized for making such a bad film and people were posting bad all over on the social media about this film. The negative reviews by the critics impacted the film very badly and that’s why it also failed to enhance its box collection even its first weekend.
Not a Typical Shahrukh Khan Romantic Film
As we all know that Shahrukh Khan is called as the ‘The King of Romance’, there are many of the reasons behind that as well. From playing Raj in ‘Dilwale Dulhania Le Jayenge’ to Rahul in ‘Kuch Kuch Hota Hai’, the 51-year old superstar has always been famous as a next-door boy romantic hero, but in this film, he was not playing the typical romantic hero. The character of Harry had his dark shades and reasons why he was lost in his life. Many of the audience were expecting that will get to see the vintage Shahrukh Khan in ‘Jab Harry Met Sejal’, but Imtiaz Ali had something purely out of the box to offer.
Messy Second Half
Talking about the first half of the film, it was superbly planned and the story was moving in a right direction, but there is nothing like this in the second half. The second half of the film was quite boring and it lacks the screenplay as well. This was the biggest reason that the film failed to connect with the audiences in the second half and it becomes difficult for the public to watch the film till the end. From unnecessary songs to useless scenes, the second half is surely stretched for no reason. You will feel a little disconnected with the characters in the second half as there’s no story to watch out in the second half. That’s why the audiences of single screen theatres hated this Imtiaz Ali film.
A Very Small Audience to Understand the Cinema of Imtiaz Ali
There is no doubt in that Imtiaz Ali is one of the finest directors of this generation and his movies like ‘Jab We Met’, ‘Rockstar’, and ‘Highway’ was highly appreciated and it made him a very popular director. On the other hand, his dark character films like ‘Tamasha’ also failed to connect with the larger audiences. Same is happening with ‘Jab Harry Met Sejal’ as well. The majority of the audiences failed to connect or understand the character of Harry and his dark sides. The audiences who can relate to the character of Harry is normally very limited in India and that’s why the characters failed to touch the larger audience.
Bad Promotional Strategy
The Badshah of Bollywood, Shahrukh Khan, is known for his promotional strategies for his films, but with this film, they failed to create a peak buzz for the film, which was much needed. From releasing mini trails to the song releases, the makers of the film took a lot of time in releasing the trailer of the film. The trailer hits the audiences the most and that’s the public plans to watch that movie or not. They released the trailer of the film very late and that was not a marketing strategy at all. It affected in creating the buzz of the film and that’s why it received lukewarm at the box office on its opening day with collecting just 15.25 crore. The bad promotions had affected the film so badly that it’s going to be called as a ‘Flop’ in India.