On Sunday, the Information and Broadcasting Minister Smriti Irani said that the government is focusing to begin a single-window clearance system for filmmakers to ease all types of clearances faster and under one roof, within two months.
At the inaugural session of Ficci Frames 2018 in a conversation with filmmaker Karan Johar, the minister sought to draw the film’s fraternity’s attention to the want for personalizing digital content for consumers. Elaborating how a special team is working to this end, Irani said, “We have seen how National Film Development Corporation (NFDC) and Children’s Film Society, India (CSFI) work separately, which sends out a message to the world that it is a fragmented industry.” “Our government is aiming to bring all these departments under one umbrella so that a filmmaker with an idea does not have to run from one desk to another to get the support for executing a film,” She added.
Irani said, “We will ensure that the umbrella organisation is created by the industry representatives that we have invited, in the next two months.” When the minister was asked about her opinion on exhibition in a limited number of screens is impacting box office collections, Irani said that “I think the answer lies in personalising content for viewers. It is not only about creating content but also distributing it. (The problem is) we look at distribution from the capacity of multiplexes, but if you look from the consumers’ point of view, it’s the…content that matters”. “The more the expanse of content, the more the opportunities for local languages and local talent to come to the forefront. The beauty of our industry is that we are everywhere,” the minister said.